The Surprising Way Meta Descriptions Can Boost Your SEO

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Meta descriptions are commonly overlooked by website owners because they seem like more of an afterthought than anything else, but they can actually have a big impact on how well your site performs in search engine results pages (SERPs). The reason has to do with how meta descriptions work in conjunction with your website’s landing page and overall link structure to influence Google’s algorithm and make your content easier to find through organic search. While it’s true that meta descriptions aren’t as important as they used to be, they are still worth paying attention to, and here’s why.

What is a Meta Description?

Don’t worry if you haven’t heard of them before. They are simply a sentence or two that describes your web page and may appear on search engine results pages (SERPs). Take a look at Top SEO Company in India for information about meta titles, descriptions, HTML tags, page titles and other SEO related terms. Once there, you can find out more about what they are and how they work.

  • What Should I Write in My Meta Description?

Although meta descriptions can sometimes be ignored, they’re one of your most critical on-page SEO elements. A carefully crafted meta description should both summarize what your page is about and entice searchers to click through and read more. How you go about writing a good meta description depends largely on how much room you have; it’s not uncommon for search engines to truncate longer meta descriptions if they are deemed too long.

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  • Why Use A Tool to Write My Descriptions?

It’s really difficult to write your own meta descriptions and keep them fresh. You may even look at some of them in Google Search Console (you can find it under Search Appearance) and see that they aren’t showing up, or you may feel like you want to change a certain keyword but don’t know how. What many people don’t realize is that most digital marketing agencies will have someone create these snippets for them, whether in-house or outsourced.

  • Writing Guidelines

SEO (search engine optimization) is an important part of digital marketing that ensures your business can be found online. So what’s a meta description? Technically, it’s simply a short excerpt of text that describes a website and is shown under a website URL in search results. And while it isn’t currently being used as ranking factor by Google, meta descriptions still have big potential to influence how users interact with your brand online. Here are four simple tips for crafting effective meta descriptions for your business

  • Test, Test, Test

The truth is that we can’t say for sure how meta descriptions will impact your search engine optimization (SEO) performance. A good way to get a sense of what works best for your content is to test out different versions and see which ones are attracting more visitors. You can try using Google Webmaster Tools, which provides access to performance data, like top keywords and click-through rates.


It may come as a surprise to some that meta descriptions don’t play a huge role in search rankings. Many people worry about writing meta descriptions to try and boost their search performance, but Google claims that only a small portion of its algorithm is dependent on meta description content. Does that mean it’s not worth including them? Of course not; for most businesses, meta descriptions are a free opportunity to drive organic traffic from Google search results. So how do you include them effectively?

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