Search engine optimization (SEO) has grown in importance in recent years, becoming an essential part of any effective marketing strategy, especially when it comes to growing brand awareness and gaining visibility on search engines like Google and Bing. Let’s take a look at the top seven reasons why SEO Sydney is critical for brand awareness.
- Search engine optimisation provides immediate results
With search engine optimization, you don’t have to wait months to reap the benefits. Search engines drive visitors to your site immediately because of their high traffic volume. People are actively looking for businesses online, and you can connect with them right away if you know how to optimise your website.
- Optimised content reduces bounce rates
When your website is optimized and well-designed, it’s often possible to reduce bounce rates. This can be extremely effective because Google looks at bounce rates as a measurement of user experience. The more time users spend on your site, reading and interacting with content, the better it is for rankings in SERPs. It’s important to think about how users may interact with certain pages on your site and then optimise accordingly to draw them into deeper engagement.
- SEO enables you to reach an international audience
Did you know that 70% of internet users live outside of North America? If you want to grow your brand on a global scale, think about taking your search engine optimization strategy beyond just optimizing your site for local keywords. You can do so by including relevant international terms and translating content into different languages. This way, you’ll be able to reach out to potential customers in their native language—and gain more visibility across borders and cultures.
- SEO increases your domain authority and trustworthiness
Search engines want to give users great results, and a site with a high domain authority score is more likely to produce that. When you increase your site’s authority, you’re increasing its overall trustworthiness. Users are more likely to believe what they read on a trustworthy site than one that doesn’t have as much credibility. Your brand will be seen as knowledgeable and credible when people see it showing up in search results—which gives them a good reason to trust your company and give it repeat business.
- SEO helps you rank higher on social media platforms
Social media is a free and effective way to spread your brand’s message and reach potential customers. With SEO, you can increase your online visibility and rank higher on platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram and Google+. Social media is key to spreading your brand’s story in 2017. If you want to dominate in digital marketing, make sure you optimise your social pages with high-quality content.
- SEO ensures consistent traffic from search engines
Search engines (like Google) are always changing their algorithms, and one of their main goals is to give users relevant search results. With that in mind, optimizing your site or page so it will rank high in search engine results pages (SERPs) can be a great way to get new visitors to your website.
- Integrating other digital marketing channels with SEO Sydney gives you more powerful results
There are a few reasons why. First, integrating your other digital marketing channels with your search strategy gives you access to additional audiences. Second, coordinating all of your efforts through one dedicated team or agency ensures that each channel is working in harmony toward a common goal, which leads to more effective campaigns and leads to growth.