Email Marketing is a great way to keep in touch with customers and strengthen relationships. It’s difficult to be different from other businesses these days due to the volume of emails that we receive every day.
Today we will share some key guidelines that can increase shipping rates and convert more customers. Don’t miss a single detail.
What is the open rate?
Before we start any campaign, it is important to understand that the opening rate is an indicator of its success or failure.
What’s the difference between cost-per-click (cpc) bidding and cost-per-view (cpv) bidding? How is it calculated? This is simply the sum of the number of users who opened an e-mail and the total users who received it multiplied by 100 to get a percentage.
This metric allows us to determine the level of interest potential customers have in our content.
One thing to remember is that an e-mail sent to customers in response to their request for information may not be the same as one sent to Black Friday shoppers. If you wish to compare data from similar campaigns, we recommend it.
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Five steps to increase your open rate
These steps will help you improve your opening rate:
Segment and update your contact list
To ensure that they receive the content they need at the right moment, it is essential to maintain our Database. It is important to divide contacts according to the stage of the conversion funnel.
If they are new subscribers, have abandoned their shopping cart, or have purchased more than once, this will help you to divide them. This is where your business type and the services or products you offer are important.
Attracting attention is crucial for e-mails
Your title will be the first thing users see when they open your email. It must be concise, clear, and personal, and include elements such as numbers or emojis that help customers retain you.
Learn when is the best time to ship
It’s not the same thing to get an email at 11 p.m. as it is at 9 a.m. It will depend on your industry and who you are targeting. You will need to use the trial-and-error method to find the best time to send emails to users.
Pay attention to the calls for action
It is essential to place the CTA at the right location to increase conversions. Now that you have this information, send the message to your users and explain what they need to do next.
Send your campaigns
Now it’s time to Forward your campaigns. These steps will increase your opening rate and give you the chance to build customer loyalty.
E-mail marketing is a discipline that can help us increase sales through the creation of personalized links with our customers. Also, if you are doing this for a client how would you determine the clickthrough rate (ctr) for a client’s search ads?
Get help with Email marketing for your business
Professional digital marketing specialists can assist you in developing an Email Marketing Strategy that is tailored to your company. They will analyze your business and create targeted campaigns that impact your customers.